Digital Marketing

What you'll learn

• Understand the digital marketing ecosystem
• Build customer personas and marketing funnels
• Optimize websites for search engines (SEO)
• Create social media marketing strategies
• Run Google Ads and Meta Ads campaigns
• Build email marketing automation workflows
• Track analytics and improve marketing performance

This course includes:

• 1 Final Digital Marketing Project
• 12–16 Hours Live Classes
• Online / Onsite (Physical)
• Practical Marketing Exercises
• Campaign Planning Activities
• Certificate of Completion

Course Content

Digital Marketing Fundamentals

• Digital marketing landscape & channels
• Understanding:

• Organic marketing
• Paid marketing
• Content marketing
  • Customer journey & buyer persona creation
  • Marketing funnels:
• Awareness
• Consideration
• Conversion
  • Website basics & landing page optimization
  • Analytics & KPI tracking overview

Marketing Tools Introduction

• Introduction to:

• Google Analytics
• Meta Business Suite
• HubSpot

Search Engine Optimization (SEO)

• How search engines work
• Ranking factors & search intent
• Keyword research & competitor analysis
• On-page SEO:

• Titles
• Meta descriptions
• Headers
• URL structure
•  Off-page SEO:
• Link building
• Domain authority
• Technical SEO:
• Website speed
• Mobile responsiveness
• Crawlability

SEO Tools

• Using:

• Ahrefs
• SEMrush
• Google Search Console

Social Media Marketing (SMM)

• Platform strategies for:

• Instagram
• TikTok
• LinkedIn
• X
  • Content calendar planning
  • Organic growth strategies
  • Community engagement
  • Hashtag and trend strategies
  • Social analytics & performance tracking
  • Brand voice & visual consistency

Google Ads & Meta Ads

• PPC (Pay-Per-Click) fundamentals
• Ad auction mechanics
• Google Ads campaigns:

• Search
• Display
• Shopping
  • Meta Ads campaign structure
  • Audience targeting & custom audiences
  • Retargeting basics
  • Ad copywriting & creative best practices
  • Budget management & ROI tracking

Using:
• Google Ads
• Meta Ads Manager

Email Marketing & Automation

• Email list building & segmentation
• Email copywriting & design best practices
• Automation workflows & drip campaigns
• A/B testing:

• Subject lines
• Email content
• Deliverability & spam compliance

Email Marketing Tools

• Using:

• Mailchimp
• ActiveCampaign
• Klaviyo

Final Project

Project: Complete Digital Marketing Campaign

Features:

• SEO optimization plan
• Social media campaign
• Paid advertising strategy
• Email automation workflow
• Analytics and KPI reporting

Requirements

• No prior marketing experience needed
• Laptop/PC with internet connection recommended

Description

This course introduces students to modern digital marketing strategies and tools used by businesses and brands worldwide. Students will learn SEO, social media marketing, paid advertising, analytics, and email automation through practical activities and projects.By the end of this program, learners will be able to create and manage complete digital marketing campaigns professionally.

Why Choose This Course?

• Beginner-friendly learning structure
• Covers all major digital marketing areas
• Hands-on campaign planning and strategy
• Portfolio-ready marketing projects

Activities During Class

• Keyword research exercises
• Social media content planning
• Ad campaign creation
• Email marketing practice
• Analytics and reporting activities

Who Is This Course For?

• Beginners in digital marketing
• Small business owners
• Content creators and influencers
• Marketing students and freelancers

Course Highlights

• SEO & Keyword Research
• Social Media Marketing
• Google & Meta Ads
• Email Marketing Automation
• Analytics & Reporting
• Marketing Strategy